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Tummy tucks and a visit to the Taj Mahal is not unusual,
what with the escalating medical costs the world over, patients are flocking
Eastwards to countries like India, Singapore, Malaysia and Thailand. The
quality of medical services is often found better than some of the care centre
in the United States and the UK. Many countries have now developed official
partnerships for speedy treatments in India for their residents most of whom
have to wait for extended periods of time to undergo operations. In India, medical treatment is not only fast
but would also costs a fraction of what it would costs in USA or Europe.

So, scale or whiten
your tooth at $ 300 in the US, or do so at $75 in India. A smile designed at
US$ 8000 can be yours at one eighth the cost in India. Forget, cosmetic
surgery, a dialysis in the US will shortchange you for $ 300 as against $50 for
the same procedure in Chennai. Bone marrow transplant, surgical
oncology, cord blood transplants, transplants of the heart, lung, liver are all
possible at lower costs in countries like Singapore, Malaysia, Thailand and
India than most developed countries where health insurance continues to shoot
up in a heavily taxed public
health-care system.         

A chance to visit India and the Far
East while healing and treating ailments at affordable costs has led patients
from the developed nations to utilize health services in India at a fraction of
the costs in the West. Five to seven per cent of Escorts’ patients are
understood to be from abroad. Most patient traffic is from West Asia, South
East Asia and Africa. International health insurance companies abroad are
looking to forge partnerships with renowned specialty hospitals for Non
Resident Indians (NRIs) to combine their treatment in India with their annual
family visits.

Most Indian states have either established themselves as destinations for
health care and tourism or are building medical brand images. Add to this, Yogic healing, Transcendental Meditation (TM)
along with alternate therapies of ayurveda in India has been repackaged and
redefined and goes hand in hand with India’s rise in ‘Health Tourism “also
called Medical Tourism. Further, impetus has come from corporate such as
the Tatas, Fortis, Max, Wockhardt, Piramal, and the Escorts group who are
investing in setting up of modern hospitals in major cities. Many have in fact
built health packages designed for patients, including airport pickups, visa
assistance, boarding and lodging. With advanced
medical and biotechnological progress, India along with Singapore, Malaysia and
Thailand are leaders in selling healthcare the world over.

With India’s infrastructure and technology quite at par with those in the
USA, UK and Europ
e, also boasts of some of the best hospitals and treatment
centers in the world. A favourite world getaway, India as a health and tourism
destination is here to stay.

A joint report by
the Confederation of Indian Industry (CII) -McKinsey study on Health tourism says that at its current pace of growth, healthcare tourism
alone can rake over US$ 1.7 billion additional revenues by 2012. Medical
tourism is now a US$ 299 million industry, as about 100,000 patients come each
year.

The
biggest driver for healthcare tourism is the disparity in costs, nearly one
fifth of the cost in the developed world. India is definitely capitalizing on its low
medical costs and the expertise of its highly skilled medical fraternity.

• A heart surgery in the US costs US$ 30,000 as compared to US$ 6,000
  in India.
• A bone
  marrow transplant in the US costs US$ 250,000 and US$ 26,000 in India

Lately,
the Indian Government launched the six month medical Visa in 2005. The
Visa    allows a foreigner to stay for
a  year for medical treatment in India. In addition, the Government has also
introduced policy measures such as the National Health Policy which recognizes
the treatment of international patients as an export, allowing private
hospitals treating international patients to enjoy the benefits of lower import
duties, an increase in the rate of depreciation (from 25 per cent to 40 per
cent) for life-saving medical equipment and several tax sops.  

The
ease in international travel, the improvement of technology and standards of
care in many of the Far Eastern countries and in India score a point with patients
in Britain or Canada who have to rely on the heavily taxed  public health-care system for routine heart
surgery, a hip resurfacing or a hip replacement  which sometimes take years to be treated.

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